MODHAUS
Guiding shoppers to the perfect mid-century modern furniture through a sleek, stylish, and intuitive e-commerce website.
Feeling lost in a sea of options? ModHaus simplifies furniture shopping with a chic, user-friendly website that takes the guesswork out of finding the perfect pieces. At its core is the Furniture Finder tool, matching shoppers with mid-century modern products that perfectly fit their space and style.
The site's visual identity draws from the bold, structured aesthetic of Swiss and Bauhaus-style graphic design, combined with the nostalgic charm of mid-century advertising. This design language, combined with modern functionality, produces an authentic shopping experience that’s both creatively inspiring and effortlessly stress-free.
Nostalgic Modernity
Modhaus’ website channels the editorial aesthetic of 1960's and 70's magazine ads, which emphasized bold typography, clean sophistication, and the glamour of modern living. Building on this style, classic catalogs from Herman Miller and Knoll inspire the site's grid-based layout and its use of simple studio photography. Modhaus product images are textured with a subtle film grain to create a tactile, vintage look. A warm neutral palette, accented with a vibrant orange, pairs with a sleek, space-age font to reflect the optimistic futurism of mid-century design.
Taking the Guesswork out of Great Design
Modhaus's Furniture Finder tool simplifies the shopping experience in three easy steps. First, customers select the room(s) they are shopping for, then choose the furniture pieces they need for those rooms. Finally, they pick their favorite pieces from a curated selection of examples to determine their specific style preference. Once these steps are completed, the tool recommends five top picks tailored to the customer's individual taste and space.
